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Lander-Be Property Investment Ltd Launch Event

Orchid Marketing Ltd was asked to organise a launch event for property investment company, Lander-be. Lander-be, based in Yarm offer advice on all property purchase with particular emphasis on acquiring, growing and managing an investment property portfolio.

The Brief was simple “to make people talk about them!” Orchid Marketing co-ordinated the entire launch event from liaising with venues, organising auction and raffle prizes, organising publicity, arranging press coverage, working with creative agencies and partners of the event and ensuring the programme of events throughout the evening ran smoothly.

The event began at The House, Yarm with a red carpet reception. Marking the entrance to the red carpet was two brand new Bentley’s (courtesy of Bentley, Newcastle). Branded gifts were given to each guest to get the company known and also provide them with information.

Champagne flowed whilst some of the properties available and the prestigious Lander-be offices were showcased.
A Raffle to raise funds on behalf of Teesside Hospice raised £700 from the sale of tickets. Prizes included a signed England shirt by Steve McLaren himself, £500 worth of Bang & Olufsen vouchers and a 3 Legends Football. After light refreshments and a free flow of Champagne were devoured an after party was held in the Hide Bar, Yarm.

Guests were welcomed to the VIP party by resident “Cafe Del Mar” Saxophonist, John McGough.

A charity auction was held during the VIP party for local boy Oscar Worton. The charity auction’s aim was to raise as much money as possible for Oscar’s Cerebral Palsy treatment which costs £3,100 a time without funding from the local health care trust.

Items on offer were that of a holiday in a 5* hotel in New York, a trip for two people to Marbella in a luxury villa, signed Middlesbrough Football Club football, signed football shirts, Mercedes CLK for the Weekend plus many more. All prizes were kindly donated by local companies and Middlesbrough football club. At the end of the auction, Lander-be very generously donated money towards the amount raised to make sure that Oscar had enough funds for two treatments, £6,200.

After the auction guests carried on enjoying the free flowing drink, food and entertainment until the early hours of the morning.

Photos from the Lander-Be launch evening can be viewed below (Please click thumbnails to enlarge).

The Follow Up

As part of the planning for the launch event, it was advised that a follow up plan should be put in place to create a client relationship management (CRM) database of guests who attended on the night, for future events and contact but also for the publicity of the auction and raffle.

The database was collated through a register of guests arriving, raffle ticket contact names and also people enquiring for further information about the Lander-Be products and services.

This information was collated together through these lists but also through making phone calls for guests full contact details.

Once all details we collected a CRM software package was used to store the information which can flag the owners to make phone calls, mailshot, advertise new products to the guests or to make immediate contact with prospective clients.

As the Evening Gazette had been following the story of Oscar Worton, it was decided that a press release should be issued regarding the money raised on the night which not only brought more attention to the Oscar Worton cause but also got the Company, Lander-Be in the press, free of charge which again highlighted the Lander-Be brand in the local area.